M-Commerce Services: Promises and Challenges

نویسندگان

  • John Mathew
  • Suprateek Sarker
  • Upkar Varshney
چکیده

This paper provides a brief description of two distinct approaches for designing and implementing M-Commerce services, the dominant location-based approach, and the gradually emerging context-based approach. The authors argue that the context-based approach, while more complex, holds greater potential for the future, given its inherent capability to reflect/support natural human social structures and behaviors.

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عنوان ژورنال:
  • CAIS

دوره 14  شماره 

صفحات  -

تاریخ انتشار 2004